Iowa Tourism Office Launches “Fuel Your Road Trip” Initiative
2021 has been declared the year of the road trip and Iowa is ready to be at the center of it all. With an increase in road trips and RV travel this summer, the Iowa Tourism Office announced today it will provide a financial incentive for those taking a road trip to and across the state.
The Fuel Your Road Trip initiative will provide a $25 gift card via email to anyone who plans their road trip using the Build a Trip tool available at traveliowa.com (while supplies last). In addition, each week through August 31, the Iowa Tourism Office will give away a $200 gift card.
“We know that travelers are ready to hit the road, and Iowa offers endless adventure,” said Amy Zeigler, state tourism manager for the Iowa Tourism Office. “Our research shows Iowans and residents in our neighboring states are more interested in taking trips closer to home this season. Whether they’re looking for natural lakes, historic caves, fine dining or local breweries, it’s all here waiting for them in Iowa. We’re excited to help fuel that journey and assist with our industry rebound.”
As an additional incentive, participants will receive a confirmation email including hashtags for use along their road trip. Those who engage via social media during their visit will have the chance to win additional gift cards.
Tourism in Iowa generates nearly $9 billion in expenditures and $517.5 million in state taxes, while employing 70,200 people statewide. The Iowa Tourism Office is part of the Iowa Economic Development Authority. For more information, visit traveliowa.com.